四川汶川大地震災後兩星期，倒塌房屋不計其數，無數災民流離失所，為送上溫暖的祝福，並替救援隊伍打氣，MSN HK發起「彩虹行動」，號召全港超過200萬香港MSN用戶響應，用戶只要在顯示名稱的任何位置（不包括個人信息欄）掛上彩虹圖像（R）或（r），不論掛上的彩虹數量多少、位置，是否加上「支援汶川」或其他字句，MSN HK都會將該用戶彩虹簽名計算在內，並以每個彩虹捐出$0.1，支持「香港紅十字會」的中國地震的賑災行動，「彩虹行動」至5月31日止。
查詢﹕http://hk.msn.com
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